The Total Economic Impact™ Of IBM’s Design Thinking Practice



Design thinking places end users at the center of the design process and enables teams to collaborate and work more efficiently. IBM leverages this framework in their Design Thinking practice across its diverse portfolio of products and services to help clients reduce costs, increase speed, and design better solutions.

IBM commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by engaging IBM’s Design Thinking practice. The purpose of this study is to provide readers with a framework to evaluate design thinking’s potential financial impact for both individual projects and a grander organizational transformation.

Download the IBM and Forrester report here.


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